The website for Ferienwohnungen Brandtner was outdated and no longer met modern user expectations. The goal was to create a fresh, user-friendly design that makes booking easier while digitally reflecting the charm of the vacation apartments. By integrating ”Easy Booking”, the reservation process was optimized, allowing guests to book quickly and hassle-free.
services
The old website was visually and technically outdated, which negatively impacted the user experience and booking rates. It lacked an intuitive booking system, and the design did not reflect the quality and coziness of the apartments. The goal was to modernize the website, improve usability, and streamline the booking process.
design
I developed a modern and clean layout, focusing on high-quality visuals and intuitive navigation. The color scheme and typography were carefully chosen to match the welcoming atmosphere of the apartments.
Development
The website was optimized for performance and responsiveness, ensuring smooth functionality across all devices.
Booking System
By integrating Easy Booking, the reservation process became seamless, allowing direct online bookings without unnecessary steps.
online booking
+42% increase in online bookings in the first six months after launch.
less phone calls
39% fewer phone inquiries, as guests now book directly online.
off-season booking
+25% higher occupancy in the off-season, thanks to better visibility and promotional offers.
SEO scrore
SEO score improved from 55 to 91, increasing search engine visibility.
Before & After
The previous website had an outdated structure, slow loading times, and poor mobile usability. The new version features a clean, modern layout, intuitive navigation, and full mobile optimization.
Easy Content Management
The new website allows the owner to update content without coding knowledge, ensuring flexibility for future updates.
Better Accessibility & Performance
Improved contrast, larger touch areas for mobile users, and optimized SEO make the website more user-friendly and easier to find online.
design system
Logo & Brand Identity
the geometric shape represents a mountain, symbolizing the Alpine region. When rotated 90 degrees, it forms an "F"- standing for the words “Ferienwohnungen” and “franz”.
Color Palette & typography
The colors enhances the connection to nature while maintaining a modern and inviting appearance. The typography choice balances modern usability with a touch of tradition.
Dynamics and variety
To create a cohesive digital experience, the components follow a harmonized style inspired by nature. the imagery mood is Warm with soft tones, a mix of interior and outdoor shots.
1. Simplicity increases conversions
A streamlined booking process and intuitive navigation significantly increase the likelihood of guests completing their reservations.
2. Visual quality matters
A modern design with high-quality images and a structured layout enhances the brand image and makes the website more inviting.
3. The right platform makes all the difference
Integrating Easy Booking automated many tasks, reducing administrative workload and improving the user experience.
